Want to know why the RIM management team should be fired and BlackBerry has gone from cool to crap?
The green flashing light!
Anyone who’s owned a BlackBerry knows what I’m talking about. In the top right corner there exists a mysterious flashing light – sometimes it’s green; sometimes it’s red. What it does and why it’s flashing no one knows and no one cares as far as I can tell.
Instead, it just irritates! At night if I want to use the alarm function or want to leave my phone next to my bed I have to cover it with a shirt or something else so it doesn’t bother me. I finally managed to figure out how to turn off the green light but now an orange one appears…. sigh😦
I’m sure I can find out how to turn that one off as well but my point here is: How many tens of millions of dollars has RIM wasted on a feature that adds limited to no value – or even negative value over the years?
Just because a feature may have made sense in version 1.0 doesn’t mean it makes sense in version 2.0! As a product manager you have to be ruthless about what features to include and which you exclude.
Products are just like art – whether music, writing or photography – what you exclude is just as important as what you include. There’s a classic scene from the Movie Amadeus where the king tells Mozart, “It was good there are just too many notes. Just cut a few and it will be perfect!”
Take that too heart! It will save you money from developing drivel that few people use and frustrates even more users. Even better, it will focus your efforts on polishing the key pieces your customers really care about.
Just imagine all the wasted engineering and design efforts that have gone into enabling the flashing lights. I can just imagine being in design reviews where they’re trying to increase their screen size but can’t because of the flashing light.
RIM wake up! Eliminate the flashing light and focus your efforts on what we really want: Touch screens, bigger screens and more apps! Until then I’ll wish I had an Android or iPhone.
Am I right? Let me know what you think.