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Personalizing the News: Lessons from 20 years of transforming data into personalized insights for voters, home buyers & Fortune 100 companies

Today, when we discuss personalization, most people tend to think of it from a Netflix or Facebook perspective, where the content itself is not personalized, but instead an algorithm recommends content for you to view. The much, much bigger opportunity is to provide personalized content that provides insights targeted to their specific situation and needs,…More